Nuremberg, June 02, 2021 – abl social federation GmbH (abl) has renamed its award-winning Omni-Channel-Marketing-Platform. From now on, OCMP will run under the name Omni-Channel-Management-Platform.
Omni-Chanel Management Platform with a customer-centric focus
Developed in 2015, OCMP has been continuously adapted to technical innovations, feedback and current market trends over the past years. Customers from diverse industries such as banking, public transport, or cities and municipalities have since been working with the platform to gain additional value from their WLAN infrastructure. As the current version V3 now contains numerous new features that significantly expand the range of services, OCMP is now to be rebranded as the Omni-Channel-Management-Platform. The renaming also underscores the new, customer-centric focus: OCMP customers are to be offered a holistic management approach with which the entire process chain can be covered by the platform. With various intelligent services, customers can upload their content centrally to OCMP, manage it there, and then play out the campaigns at various locations. In addition, intelligent analytics can be used for comprehensive performance measurement. Without the integration or use of further 3rd party tools, central management takes place via OCMP.
OCMP – Good Insights for better business actions
The patented OCMP developed by the Nuremberg-based company offers its customers the opportunity to learn more about the effectiveness of their campaigns. True to the motto “better decisions through better insights”, OCMP scores with Cisco-built hardware and an extremely user-friendly interface. Particularly valuable is the Analytics section, which offers a better presentation of the insights, i.e. the relevant figures, with a newly revised dashboard and expanded graphics. This allows operators to evaluate the success of their campaigns and optimize them – a real plus for all WiFi business operators. The evaluated data enables targeted addressing of consumers with selected messages. WLAN networks can offer additional added value with their own content or advertising during login, enabling abl partners to successfully re-monetize. In this way, costs incurred by the provider are redistributed through paid advertising messages.
Patented technology with distinction
“We design global solutions that are absolutely relevant to the local market. It is a great pleasure for us to receive such good feedback from our customers and to be able to support them in their business through OCMP. We will further strengthen this in the future by adding more customer relevant features,” Mohamed Fakhfakh, Director of Platform & Products summarizes the performance of the OCMP. In addition to the classic WiFi feature set, the OCMP offers the ability to extend the message on interactive advertising screens through an integrated digital signage product.
About abl: abl social federation GmbH (abl) was founded in 2013 in Middle Franconia/Nuremberg. Their goal is to provide customers with a high-quality, reliable and innovative WLAN and network service. Today, abl is a full-managed service provider of mobile and stationary WLAN and network infrastructures in public spaces (public WLAN and public transport networking), but also for mission-critical networks with high security requirements. Other focal points of the abl portfolio are data analysis concepts and monetization models using the Omni-Channel-Management-Platform (OCMP). abl today employs 70 people from more than a dozen different nations, has partners in Europe, Asia and the USA, is DSGVO-compliant, a telecommunications service provider registered with the German Federal Network Agency, an eduroam-registered provider and ISO 9001 and ISO 27001 certified. Homepage: www.abl-solutions.com
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